Los Angeles – Consulting Firm Issues Apology For Use Of Birkenau Images In Marketing Campaign

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    Economic services firm Econ One issued an apology after this photo using imagery from the Birkenau concentration camp was posted on its website. (Screen capture from EconOne.com)Los Angeles, CA – Representatives for the LA-based economics consulting firm, Econ One, have issued an apology for using images of Nazi death camp Birkenau as part of an online marketing campaign.

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    CBSLOSANGELES (http://cbsloc.al/19KC2iT) reports that an image featuring barbed-wired fences, lights, and a guard tower was originally posted on Econ One’s website accompanied by the slogan “Great work is the only kind that’s okay with us.”

    The image has since been removed, and an apology has been posted by Econ One, reps both on its website and Facebook page.

    The apology reads, “Econ One was unaware that the image used in its ad to depict the movie, The Great Escape, was an image of Birkenau. We immediately removed all images once this fact was brought to our attention. We sincerely apologize to anyone we offended by our use of the image.”

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    5 Comments
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    hashomer
    hashomer
    12 years ago

    Thanks to VINs post, I sent the CEO an email about the photo. Glad they took it down. All VIN posters need to send emails to those who need a zetz to straighten them out.

    fat36
    fat36
    12 years ago

    how is it that people are always saying and using things and then apologizing later after [which I think is after their message is out] is there something behind it?

    I_Am_Me
    I_Am_Me
    12 years ago

    Okay, how doesn’t one know this is a pic of a concentration camp?! Obviously this isn’t “great work” & who are they saying did good work in this pic?

    shmaltz222
    shmaltz222
    12 years ago

    i dont get the connection between “The great escape” movie and the company

    what was the relevance of the movie to their ad?

    12 years ago

    Poor advertizing if we don’t understand it, even if it was explained. Fire the guy/girl who designed it, not for using the image (which is abhorrent) but because it’s a lousy ad!