San Francisco – Facebook CEO Mark Zuckerberg laid out a new “privacy-focused” vision for social networking.
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He promised to transform Facebook from a company known for devouring the personal information shared by its users to one that gives people more ways to communicate in truly private fashion, with their intimate thoughts and pictures shielded by encryption in ways that Facebook itself can’t read.
Zuckerberg laid out his vision in a Wednesday blog post , following a rocky two-year period in which the company has weathered a series of revelations about its leaky privacy controls. That included the sharing of personal information from as many as 87 million users with a political data-mining firm that worked for the 2016 Trump campaign.
Since the 2016 election, Facebook has also taken flak for the way Russian agents used its service to target U.S. voters with divisive messages and for being a conduit for political misinformation.
As part of his effort to make amends, Zuckerberg plans to stitch together its Messenger, WhatsApp and Instagram messaging services so users will be able to contact each other across all of the apps.
The multiyear plan calls for all of these apps to be encrypted so no one could see the contents of the messages except for the sender and recipients. WhatsApp already has that security feature, but Facebook’s other messaging apps don’t.
Zuckerberg likened it to being able to be in a living room behind a closed front door, and not having to worry about anyone eavesdropping. Meanwhile, Facebook and the Instagram photo app would still operate more like a town square where people can openly share whatever they want.
Creating more ways for Facebook’s more than 2 billion users to keep things private could undermine the company’s business model, which depends on the ability to learn about the things people like and then sell ads tied to those interests.
In an interview with The Associated Press, Zuckerberg said he isn’t currently worried about denting Facebook’s profits with the increased emphasis on privacy.
I would not believe a word he says about privacy. Facebook not only data mines its users and sells info for advertising, but it has been collecting data from numerous other apps, whether logged in to facebook or not – even those without facebook account, creating a detail personal profile about everyone, in order to sell that information on; advertising is only one of their lines of business, scripts and code for apps & websites is another.
Combining all 3 apps messaging services will enable them to fully track anything and everything you do and even more targeted profile and advertising.