Bloomberg Unveils Super Bowl Ad Focused On Gun Violence

5
In this Jan. 20, 2020 photo, former New York City Mayor, and Democratic presidential candidate Michael Bloomberg walks with supporters along the route of the Little Rock "marade" marking the Martin Luther King Jr. holiday in Little Rock, Ark. (AP Photo/Andrew DeMillo)

WASHINGTON (AP) — Democratic presidential candidate Michael Bloomberg will use his Super Bowl ad to highlight his efforts to combat gun violence as he blankets the airwaves against President Donald Trump.

Join our WhatsApp group

Subscribe to our Daily Roundup Email


Trump and Bloomberg will be airing dueling ads during Sunday’s NFL championship game, with both campaigns spending an estimated $10 million on 60 seconds of airtime. But instead of an attack ad — as some had reported — Bloomberg’s spot will instead feature a grieving mother who lost her son to gun violence.

The focus underscores the former New York City mayor’s efforts to contrast himself with Trump as he seeks to build a national profile with a highly unconventional ad-driven campaign that is looking to get under the president’s skin, including during the nation’s most-watched television event.

The broadcast comes just one day before Iowa’s first-in-the-nation caucuses — though neither candidate is really competing. Trump has an ironclad hold on the Republican nomination, while Bloomberg is skipping the four early voting states to focus instead on “Super Tuesday” contests on March 3.

Bloomberg’s ad, which will air following the halftime show, features the story of Calandrian Simpson Kemp, a Texas mother whose 20-year-old son was fatally shot in 2013. George Kemp Jr. was a college football player who dreamed of one day playing in the NFL.

“Lives are being lost every day. It is a national crisis,” the grieving mother says in the ad, which also highlights Bloomberg’s record on the issue.

“When I heard Mike was stepping into the ring, I thought, ‘Now we have a dog in the fight,’” she says. “Mike’s fighting for every child. Because you have a right to live. No one has a right to take your hopes and dreams.”

Bloomberg is a longtime backer of what he calls “common sense” gun legislation and has spent hundreds of millions of dollars since his time as New York City mayor to combat gun violence, including founding Mayors Against Illegal Guns, which eventually merged with Moms Demand Action for Gun Sense in America.

In 2013, he founded Everytown for Gun Safety, which has worked to pass gun control legislation, and in 2018, he spent $110 million to elect candidates who support gun safety in the midterm elections.

Simpson Kemp told The Associated Press that she first met Bloomberg in 2015 and was drawn to him because he was proposing solutions.

“When you have lost a child — when you have actually opened the earth and put your child in a hole and closed it up — you don’t have time to wait and play,” she said Wednesday. “This is urgent. And I knew Mike Bloomberg had a plan and had a plan that we can get behind.”

She will be attending the game Sunday on a ticket Bloomberg gave her. “When I walk into that stadium and sit in that seat,” she said, she’ll be able to “tell my son that he made it. Indirectly, he has made it.”

Trump’s campaign, meanwhile, intends to preview its own Super Bowl ad to supporters by text message later this week. Last year, his campaign aired a swaggering ad during the final game of the World Series that labeled Trump “no Mr. Nice Guy” and highlighted the raid in Syria that killed Abu Bakr al-Baghdadi.

While an ad featuring a tearful mother might seem out of place alongside spots advertising beer and sedans, Bloomberg campaign spokeswoman Julie Wood said the game is a rare occasion when “120 million Americans come together” to watch something “and actually watch the ads and talk about the ads.”

“It’s not about selling corn chips and beer. It is a serious ad about an issue that I think the country does care about and should care about,” Bloomberg said in an appearance on “The Tonight Show Starring Jimmy Fallon” this week.

Bloomberg’s decision to buy the Super Bowl time is just the latest in his tit-for-tat with Trump, whose campaign had been in talks with Fox, the network broadcasting the game, for months about an ad.

The candidates, who have been trading barbs since Bloomberg’s late decision to enter the race, both have near-limitless money to spend. Trump’s campaign has set fundraising records, with $46 million raised in the last quarter of 2019 alone. And Bloomberg, a billionaire who is self-funding his race, had already spent over $225 million on television and digital advertisements as of mid-January, according to the tracking firm Advertising Analytics.

During his late-night interview, Fallon remarked that Bloomberg seemed to be getting under Trump’s skin with his nonstop television presence.

“Well, I sure hope so,” Bloomberg responded. “I’m trying.”


Listen to the VINnews podcast on:

iTunes | Spotify | Google Podcasts | Stitcher | Podbean | Amazon

Follow VINnews for Breaking News Updates


Connect with VINnews

Join our WhatsApp group


5 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Was a democrat then saw the light
Was a democrat then saw the light
4 years ago

120million spent and counting and still under 6%

Phineas Eicher
Phineas Eicher
4 years ago

The best way to end gun violence is to require that all guns be painted hot pink.

Peewee cups
Peewee cups
4 years ago

Make no mistake about this once moderate. He’s a billionnaire AK and almost 80 with nothing to lose. He’s adopted the radical progressive agenda like the rest of them. He’s already shown strains of tyrannical streaks as NY mayor, with grabbing an illegal 3rd term wirh help from the courts. He’s imposed murderous bike lanes and attempted to dictate our eating and drinking habits, which was thankfully nixed in court. He’s a rabid Trump hating dictator who really believes he knows what’s best for us.
If his gun commercial even smells like he wants to take guns away from good people, it’s the finale for Big Mike. Outta here.

Heshy Friedman
Heshy Friedman
4 years ago

Bloomberg has no chance. The winner will of the democRATic primary will be Bernie Sanders. This will give Trump a landslide victory. I just switched from republican to Democrat so I can vote in the primary for Sanders. Thousands of Trump fans who are democRATs are doing the same. Going to vote Sanders.

Rahm Emanuel
Rahm Emanuel
4 years ago

The only way to stop the killing spree that takes place in Chicago every weekend, is to strip all legal registered guns from middle class WHITE folks.