BROOKLYN (VINnews) — Hatzolah of Boro Park has launched a new campaign designed to prevent car crashes by urging drivers to obey the law.
The campaign comes after a stunning piece of data was released – claiming 52 Boro Park drivers blew through red lights on just one Erev Shabbos. Posters have been plastered throughout the neighborhood, emphasizing the shocking statistic, and urging drivers to slow down.
The ‘Stop the Rush’ initiative implores drivers to follow the rules of the road, including not speeding and not running red lights.
In recent weeks, more than one tragic car crash has taken place, including at least one deadly crash which reportedly involved a car running a red light.
The new initiative urges drivers to follow the law – especially on Friday afternoon.
“Safety doesn’t stop before the zman – no matter what time Shabbos starts,” the flyer reads. “Join us in a Boro Park effort to keep our children and community safe by following traffic laws, driving within city speed limits, and obeying road rules. Keep Boro Park safe.”
The flyer adds, “How much grief can we prevent?”
In reference to the campaign, a senior Hatzalah official was quoted as saying, “We turn to the Boro Park community with the following plea: It doesn’t care what time of the week or day…V’nishmartem Me’od l’nafshoseichem applies always, at all times.”
The campaign comes just weeks after the tragic petirah of 23-year-old Chaim Bloom z”l, a newlywed who was sadly niftar on Erev Pesach after being struck when two vehicles rushing to beat the z’man collided and wound up on a sidewalk. One vehicle reportedly ran a red light at 13th Avenue and 50th Street and collided with the other, knocking one of the cars into Bloom.
Although it has not been confirmed, it appears that the catalyst for the new campaign may have been that tragic crash and petirah.
In March, a horrific crash took place, and one of the vehicles involved had run multiple red lights. In the video below, the car can be seen moments before the crash, narrowly avoiding cars as it sped through a red light at a busy intersection.