Stockholm – Swedish global fashion firm Hennes & Mauritz plans to start collecting old clothes from next year to hand over for recycling, it said on Thursday.
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H&M, the world’s second biggest fashion chain after Spanish group Inditex, said in a statement it will become the first fashion company to launch a clothing collection initiative worldwide.
“From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets,” it said. Any items of clothing from any brand and in any condition would be accepted and customers would receive a voucher for each bag.
The collected clothes would then be handled by I:Collect, a global recycling company, which would transport them to a sorting plant in Germany, it said. The material could then either be re-used as clothes or for other products like cleaning rags or insulation material in the car industry.
H&M said tonnes of textiles were thrown out every year, when as much as 95 percent of the clothes could be used again.
What is your voucher for? Do you get a discount ?
H&M will take the old clothes and “recycle” them by selling to the wage slaves who work at their third world sweatshops.
Very odd…this company in the past has received much derision for tearing up and trashing it’s own unsold merchandise. What a gimmick!
They give people an incentive to discard old clothes for recycling purposes instead of handing down to others to create a larger worldwide demand for new clothes.
Who owns this company?? Where is it?
To #6 I agree. Why should they make money with my clothes? I have better things to do with them.