Web Casino Operation: Turnkey System or Individual Development?

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The opening of any start-up requires a long preparation process of studying the new niche, planning a budget, and slowly progressing towards the launch. A helpful alternative here is ordering a turnkey solution that implies a complete elaboration of a project by proficient experts much quicker and, in some cases, cheaper.

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In the web casino industry, ready-made development services are common occurrences. They eradicate the biggest issue that a novice entrepreneur can face — lack of experience.

While a business from scratch has some advantages, the turnkey approach is an innovative and beneficial way of safe project launch. Let us consider these formats closer.

Ready-Made Casino or Project from Scratch?

During the creation of a gambling platform, an entrepreneur has to cover several aspects of the development. They are similar for both approaches, regardless of whether an operator has to do it himself or relies on professional support.

Key stages of online casino elaboration:

  1. Business plan composition. With no or minimal experience in the iGaming sphere, it will be complicated to create a functional development strategy. A turnkey casino solution includes the elaboration of a beneficial business plan in a brief period with the consideration of all local peculiarities.

  2. Site creation. It does not take much time and resources to assemble a fully-fledged portal. But a single person will spend weeks on the development of all the necessary components. Casino experts will present a completed site in a few days.

  3. Software integration. Even though it is possible to develop a business plan and create a portal in a matter of weeks, installation of gaming and administrative components can take much longer due to individual negotiations with different providers. Under turnkey development, an aggregator company installs the entire library, professionally composed for a particular region.

  4. Licensing. If an entrepreneur wants to launch a gaming site in an area where local authorities provide working permits, this simplifies the process. But even with such a scenario, it can take several months to receive an official licence independently. Not only do aggregator’s experts deal with all inconveniences, but they also help choose the most affordable and matching jurisdiction.

  5. Advertising. Once the project is ready to go live, it is necessary to ensure its recognition on the Web. A single manager can cope with this task, but the efficiency will still be minimal. A team of proficient marketers can cover all the necessary means of promotion, guaranteeing a wide reach of the audience.

While an individual casino business from scratch is a possibility to achieve the goal independently through trial and error, it is not so productive. Turnkey cooperation with an aggregator is not only about task completion. A future operator receives a profound rundown on the industry, project management, and market analysis for future expansions.

Safety of Online Casino Operation

Gaming platforms deal with thousands of dollars and huge databases of personal information. A lack of industry experience can put these assets at risk. As a result, an operator can lose the licence or clientele, and be fined for noncompliance with responsibility principles.

This is where a turnkey solution becomes highly advantageous:

  • An aggregator company uses the latest security measures and technological means to guarantee protected deposits and withdrawals for players.

  • The corresponding software is utilised for establishing standard identity verification protocols.

  • Innovative security instruments prevent any hacking attempts, criminal activities, and money-laundering operations.

  • Reliable CMS is integrated to monitor punters’ behaviour, improve their interactive experience, and block any dishonest players.

Price Difference between a Turnkey Solution and a Business from Scratch

The cost of the project depends on what type of gambling manifestation an entrepreneur wants to fulfil. Whether it is a slot-based site, a bookmaker’s platform, a digital sweepstake’s venue, a poker-oriented portal, or any other direction, an operator has to use a unique approach and different pricing scheme.

If an individual elaboration goes smoothly, without any issues or obstacles, and at the first attempt, the price will be smaller than turnkey development. However, this might not be a thing, especially if an operator has no experience in iGaming. That is why even established brands resort to aggregators’ help when they are eager to expand or change a working direction.

Return on Investments and Period of Payoff

The desire to yield profit drives entrepreneurs to create gambling platforms as efficiently as possible. While there are a lot of variables that influence the payoff time of an individually elaborated project, it can take years, considering how masterfully each stage was fulfilled.

The return of funds invested in turnkey services is usually stable. Since the development team has a strict elaboration pattern, their strategy is much more successful. So, it takes around 3–6 months to fully pay off resources spent on a ready-made project.

Cooperation with a Reliable Aggregator

The popularity of the iGaming business incentivises entrepreneurs to get acquainted with the market and look for the most trustworthy and efficient support teams. 2WinPower is among the leaders in the majority of gambling directions.

Besides turnkey elaboration, an entrepreneur can opt for individual services, such as licensing assistance, entertainment content integration, or anything that will help improve the current project.

Communication with the company’s team sheds light on all possible questions:


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