Best Email Newsletter Examples for Your Inspiration

Newsletters can help your business gain a large following. A newsletter is more than just sending emails to people, despite its apparent simplicity. We’ll show you some email newsletter examples for design inspiration.

Before that, let’s talk about newsletter basics.

What Does a Newsletter Do?

Newsletters aim to engage readers. If you’re a company, a newsletter can give people a sneak peek at your week’s interesting stories, enticing them to visit your website. If you sell products, a newsletter can showcase them.

Keep your followers invested in your company either way. To determine what your target audience wants, stripo email you must know them well. This also means there are no set guidelines for newsletter design or content. There are some guidelines that all newsletters should follow.

Important Newsletter Components

Every email newsletter should follow these design principles, regardless of its content.

1. Newsletters are mostly about words, not pictures, so the copy must be interesting. The newsletter’s purpose is defeated if the text isn’t engaging.

2. Newsletters should contain small samples of your company’s current offerings. Content isn’t necessary. They should have a few topics with links to more content for the reader to explore.

3. Maintain consistent formatting: while you can add new things now and then, newsletter readers like consistency: they want to know where to find what information every week.

4. Use headers and subheadings frequently to break up the content. Big walls of text are hard for readers to stay interested in.

Newsletters should have these elements, but they shouldn’t have others. “Stop” words, specifically.

Newsletters Without “Stop” Words

Stop words—what are they? Here’s the simplified version: Email services attempt to distinguish spam from legitimate messages. This process includes checking email words. The email service may send your email to the spam folder if these words are overused. Naturally, you want your newsletter to avoid that.

These words should be avoided in your newsletter:

• Guarantee

• Satisfaction guaranteed

• Click

• Alert

• Order

• Exclusive

• Friend

• Services

• Bargain

• Congratulations!

• Investment

• Free

• Opportunity

See the pattern? These words appear frequently in spam emails. If you use them too much in your newsletter, they may be marked as spam.

Now that you know what to include and what to leave out, let’s look at some email template design inspiration.

Best Email Newsletter Examples for Your Inspiration

There are many newsletter design options, but we can’t show them all. Starting with the template below, we can show some well-designed options:

Blinkist

Minimalist design can be creative and colorful. This newsletter uses bright colors to draw the reader in and asks questions that connect them to the brand and community. If readers know they can skim the newsletter in a minute, they’ll be more likely to open it. If they’re bored, less time doesn’t matter.

Oscar Monthly

The charming images in this newsletter stand out because it’s minimalistic and has few elements. The sections are well-segmented, dividing topics and letting readers know where they start. Brief excerpts and clear headings give you enough information to understand each topic and provide a clear way to read more if you want to.

Note the consistent color palette used throughout this template—a good color scheme makes your newsletter appealing.

Next Draft

Let’s concentrate on the text this time. Readers are drawn in by the unusual heading. The copy is interesting and witty without being campy, immature, or ridiculous. Perhaps most importantly, the newsletter provides links to multiple sources and perspectives on the content being discussed. This is a great way to write a newsletter about the news.

Conclusion

Email newsletters have no best template. A restaurant newsletter may need more pictures, while a storytelling newsletter may need more text. However, all newsletters must focus on grabbing the reader’s attention with catchy headlines, interesting snippets, and well-segmented sections that allow the reader to identify different content areas.

You have a lot of design freedom as long as you avoid spam trigger words and those mainstays. Just don’t overcrowd the page with text or use too many bright, clashing colors.