New York – TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.
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CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.
The rules are meant to protect viewers from excessively loud commercials.
The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.
Suspected violations can be reported by the public to the FCC on its website.
It is not just loud tv commercials, which cause problems. There are numerous commercials which come on the air, at any time, on a multitude of stations, both non-cable and cable, which focus on extremely intimate subjects, pertaining to sexual health issues. Also, there are ads for undergarments, which show scantily clad models in provocative poses. Again, these ads appear on non-cable and cable channels, at various times. The TV industry for years, has been getting away, with showing such trash on television. Years ago, one could watch quality programming on television, and not be embarrassed by the filth, which promulgates our airwaves,today. A shanda!
#1 NO YOUR THE SHANDA IF YOU FEEL OFFENDED.
Shut the TV.
With your level of supposed observance which is admirable
and then you comment about the content
then ITS YOUR FAULT.
SHUT THE TV !
To #4 -Greener- Thank you for the correction; I meant to state “permeate”, instead of “promulgate”.
LOL the Internet poskim all sitting online using a website not critical to parnassah and going off on a guy for having a TV.