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The company said in a press release that “even though there were only several complaints, Fox decided to take them into account since the clothing company appeals to the general public and all sectors of society.”
Fox invested hundreds of thousands of shekels in the giant billboard that was up in the Ayalon highway in Tel Aviv.
The billboard that was taken down on Monday showed pictures of model Bar Refaeli and Israeli ‘Survivor’ reality star Noam Tor laying in bed side by side wearing minimal clothing.
Fox decided to replace the billboard with more modest pictures of the two stars, where Refaeli and Tor wear winter clothing.
Even though Fox’s press release did not specify who made the complaints, Haredi rabbis have recently protested against the advertisement and called for a Haredi boycott of Fox clothing.
Rabbi Mordechai Bloi, chairman of the Haredi group Guardians of Sanctity and Education condemned the provocative billboard.
“Whether people wish to see this or not is a personal choice, and we don’t tell people what to do in the privacy of their home. But they cannot be permitted to poison the public environment,” Bloi said.
Fox has a big Haredi clientele and a large store in the religious community of Bnei Brak, and would have stood to lose from a boycott.