JERUSALEM (VINnews) — A number of secular Israeli celebrities have spoken recently in favor of the laws of family purity, stating that they are designed to help marriages stay fresh and encourage a passionate relationship between couples. However a storm arose after it was revealed that the celebrities had received money to promote the Jewish values.
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The campaign was initiated by the She’asani Isha organization established by Bracha Shilat and Ruti Levayev, daughter of Lev Levayev. The campaign included a number of secular celebrities including Yael Bar Zohar, Michal Anski and Shai Mika, who spoke openly about their positive experiences with maintaining the laws of family purity.
A number of journalists, including religious journalists, did not like the “marketing” of Jewish values in this way. Efrat Finkel, a member of the prestigious Mir family, wrote that the campaign “drove her crazy” adding: “How easy it is to take something sacred that Jewish women were willing to give their lives for over the generations and turn it into an instagram stupidity and a money machine. Taking a hallowed Jewish value and making it another item for sale in the pathetic, shallow world of celebs.”
Other secular women wrote against the campaign, stating that “we are not impure.”
Yair Charki, another religious journalist, tweeted that “as a religious person I am embarrassed that keeping mitzvos is being promoted for financial gain but I am more disgusted to see a campaign painting family purity as something ridiculous. Family purity is not darkness or fundamentalism, it is part of our tradition and Torah. The concept of “impurity” is not meant against women, men are also impure on many occasions and we are all actually impure.”
Mendy Gruzman, another religious journalist, added: “Try not to think about your view on family purity and just answer the following question: What is the problem in promoting a value via a paid celeb? If we were to promote a “day of good acts” for payment, would that be a problem as well?”
I honestly don’t understand why it’s a problem. As long as the message gets out in a respectful way.
Celebrities can promote everything and anything for pay but as soon as it’s actually something of value it’s a problem?
If they have a strong influence (sadly) for the crazy stuff, why can’t they actually use that influence in a positive way for a change.
Hamaaisah huhaikar. If this campaign gets women to keep this fundamental mitzvah,one which effects generations,that’s great. Some in their ivory towers often seem to find creative ways of outreach to be distateful.
You could say the same about how so many mosdos raise funds, with all the unseemly goyish marketing techniques, just to filch donors from each other.
I think it is a BRILLIANT IDEA.
KEEP DOIN MORE
SHABBOS
TEFILLIN
KOSHER
LET THESE ROLE MODELS DO DOME GOOD
ROLL IT OUT
SEND ME THE GELT IF U DONT WANT TO TOUCH IT
I WILL EVEN MAKE A BRACHA
SHECHEEYANU
My rent is due after tomorrow.
Not a new issue. How many times have you heard an FFB say they need Shabbos rest to refresh? Rashi on Vayechulu, as elucidated by Sifsei Chochimim, is explicit that Shabbos is designed as a day entirely devoted to Torah study and avoiding other activity is the resting to which the Torah refers.
<em>Other secular women wrote against the campaign, stating that “we are not impure.”</em> They are so correct:- Only impurity is שידוך crisis and even worst:- LGBT
We have a new daas Torah. Excellent.
Because it would be like paying Bernie Madoff to publicly promote giving Maaser charity or paying Lieberman to promote Daf Yomi. It leaves a bad taste on the mouth. There are better ways to promote Taharas HaMishpacha. The movement to renovate and beautify Mikvaot is one way. Or organizing events to encourage and expose women who are already engaged/married to TH in a pleasant way. Website in this instance is dangerous.Note- no Rav is involved,
My body my choice. I can decide if I want to go or not.