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The digital age has brought a lot of advancements to the world of business. Marketing and sales departments now have more tools than ever before to reach target audiences, and there are always new and exciting developments happening in the world of communication. While the digital age has brought a lot of expansion and growth to companies, it has also brought its fair share of challenges.
While companies now have the ability to reach across the globe and eCommerce and its conveniences have changed the face of business, they also now struggle with data-related problems. Data is one of the most powerful and valuable commodities on the market, and yet it can be a challenge for businesses to aggregate, and utilize their data effectively.
The challenge comes in the fact that data takes a certain amount of skill and work to actually make it useful. The good news is that there are opportunities and solutions to these problems. Just as the data warehouse through ETL became the answer to data Silos that plagued businesses, so now new solutions are constantly coming to the light to help businesses better understand and use their data.
One way that data empowers marketing and sales departments across a company, is by giving a robust, 360-degree view of the customer. This can be a challenge because for many companies, the majority if not all, customer interactions take place in a virtual space. Data created from disparate sources can be hard to format and aggregate into one centralized tool.
The good news is that while this may be challenging, there are solutions such as using Salesforce Snowflake, and the way that they can interact. By combining this popular CRM and data warehouse, you can actually help marketing and sales departments do a couple of key things. Not only can you help take the guesswork out of high-value leads, but you can reduce your customer churn.
If you have been curious about how syncing data from Snowflake to Salesforce can help improve customer experience and reduce customer churn, here is everything you need to know.
How Can Data Reduce Customer Churn?
Customer churn is a term that is used to describe the process of a customer who stops investing in a certain brand. Whether that’s a good or service, when a brand experiences customer churn, they are losing a customer that formerly invested in them.
Custom churn can happen for a number of reasons. Sometimes geographic factors play into customer churn, like when a customer moves to a new city where your business hasn’t expanded, or they experience financial problems that limit their spending.
While there are reasons that have nothing to do with a business that can influence customer churn, there are also factors from a business that can cause customer churn. One of the most prevalent is a bad customer experience. Even some of the most loyal customers will struggle to continue in their loyalty if they have a remarkably bad customer experience.
Improving customer experience is one of the best ways that a business can do everything possible to prevent customer churn. While there will always be certain factors that influence customer churn that businesses are powerless over, controlling the customer experience is one that no business should falter on.
How to Improve Customer Experience: Syncing Snowflake to Salesforce
One of the best ways to improve customer experience is to empower marketing, sales, and customer service departments with the data they need to understand their customers. By understanding a customer and their needs, you give entire departments the insight and tools to make decisions that can increase customer satisfaction.
The problem is that often times the data isn’t all there. Salesforce is one of the most popular CRMs on the market, and for sales, marketing, and customer service departments, often times acts as the single source of truth. One of the fallbacks of this CRM is that while it is a great CRM, it can often give a one-dimensional view of the customer.
Data enrichment that focuses on geographic, demographic, and behavioral data is often times needed inside of Salesforce. This is where Snowflake comes into the picture. Snowflake is one of the most popular cloud-based data warehouses on the market, and oftentimes houses the data that could make this enrichment a reality.
Conclusion
By syncing data from Snowflake to Salesforce, you allow for your sales, marketing, and support teams to have access to the data they need. Enriching these sources of truth help to provide departments with a 360-degree view of the customer. This can empower teams and leaders to make real, data-driven decisions that can impact customer experience and solidify customer loyalty.
Reducing customer churn is something that will take a number of factors to achieve. Giving your departments the tools they need to improve customer experience will help reduce customer churn in the long run.