New York – For many, the name Lev Leviev is synonymous with the most beautiful and rare colored diamonds in the world. Lifestyles Magazine was granted an exlusive look recently at the man behind the image. What we saw was that Leviev, 51, is an active philanthropist, donating more than $50 million annually with a special and passionate commitment to Jewish causes and heritage, which has provided the spiritual compass in his life. “A lot of very rich men wait too long to give their money away,” Leviev told The New York Times Magazine recently. “Bill Gates is a young man, and he’s already giving to help the world, That’s the right way to do it.”
Subscribe to our Daily Roundup Email
Leviev’s philanthropy is an extension of who he is and what he can do, representing the art of the possible. Growing up as an impoverished immigrant in Tashkent, the capital of Uzbekistan, Leviev attended a yeshiva but only stayed for a few months; he readily admits that it wasn’t in his destiny to become a rabbi like his father. He wanted to start a business. Soon after leaving yeshiva, he traveled to the headquarters of the Lubavitcher Rebbe in Brooklyn, New York, for guidance on whether to leave home and set out toward his goal.
“I spoke to the rebbe in Hebrew. I asked him, ‘Should I go or not?’ recalled Leviev in the Times. “He answered me in a kind of antique Russian. He said: ‘Go. Go to Russia and do business, but don’t forget to help the Jews. Remember your family tradition.”
More than three decades later, Leviev – a member of the Lubavitch community-has followed that advice.
Leviev works to transform the communities he reaches out to like the many stones he has transformed into jewels. He has stayed true to his faith and to the advice given him by the Luabavitcher Rebbe as he develops his businesses and expands his philanthropy. “In the Holy Book, King Solomon said a man is born to work hard, to maximize himself, and to achieve something,” Leviev told the London Times last year. “I believe that if I can work hard, as the Holy Book says, and do good things for others with my money, that’s my mission in life.” [lifestyles]