Why Spam Is Disadvantageous Both for Senders and Recipients

The main feature of spam is the absence of consent of the recipients. Many subscribers consider any letters they are not interested in as spam, even if they agreed to receive them. Some people forget to uncheck when registering, others are tempted by some kind of bonus, and then they stop reading letters. Others may change interests from the date of subscription.

Fortunately, this kind of letter is easy to deal with: just unsubscribe from useless mailings or install anti spam plugin by CleanTalk to stop receiving it. Besides, no one is interested in sending you any sort of spam except scammers. Below you will find several arguments why.

Why Nobody Is in Benefit

1) Recipients

The most harmless consequence of receiving spam is the waste of time for cleaning the inbox and finding the relevant mail. However, those who fall for the tricks of fraudsters lose not only time but also money. There are many tools in the arsenal of spammers for financial fraud:

• Nigerian letters: a former king, millionaire, or high-ranking official asks you to help transfer several million dollars abroad or receive an inheritance from a person with the same last name;

• Phishing: these letters aim to steal personal information: passwords, credit card data, bank accounts, and other confidential info;

• Operations with cryptocurrencies: scammers introduce themselves as “cloud mining” services that offer data center capacity in exchange for rent, or promise to exchange cryptocurrencies for real money at favorable rates.

2) Senders

By sending useless emails, the sender loses the main thing — the trust of clients. For a business, ruining a reputation for a small profit is a bad deal. When an email service detects malware coming from your domain or IP, it lowers the reputation score it assigns to each sender. When the reputation is low, it affects the email deliverability. Except for the reputation risks, senders may violate the law by sending spam. Most often, banks and mobile operators are fined for sending massive SMS. But other companies are also suffering from it.

3) Email services

They run the risk of losing customers because of spam. If they block spam poorly, users’ mailboxes will be full of unwanted messages. Users will go to competitors in search of better spam protection. Without good spam filters, one would have to remove it manually each time the letter is delivered. Anyone will get tired of it and will leave.

4) Delivery services

Spam threatens them with the loss of their business. The email deliverability rate is one of the main advantages of such services. The higher it is, the more customers they have. So each service carefully monitors the reputation of the IP addresses that it provides for mailings.

 Conclusion

As you can see, spam hurts everyone. Only scammers benefit from it. They are aware of the consequences and send spam deliberately, using all possible methods to bypass protection.