(JNS) The man who helped Rev. Martin Luther King Jr. write the “I Have a Dream” speech will appear in a Super Bowl commercial from the Foundation to Combat Antisemitism (FCAS).
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The organization, founded by New England Patriots owner Robert Kraft, purchased a 30-second advertisement for the Super Bowl that will include lawyer and speechwriter Clarence B. Jones, who once counseled King. A book chronicling his life story was published in 2023, Last of the Lions: An African American Journey in Memoir.
FCAS released a video of Kraft calling Jones to inform him of the commercial’s placement during the game. After telling him the news, Jones responded: “You know what? You know how to make a 93-year-old man cry.” Choking up, Jones said, “Martin would have loved you.”
In a 2007 interview, Jones said that “except for Abraham Lincoln and the Emancipation Proclamation of 1863, Martin Luther King Jr., in 12 years and four months from 1956 to 1968, did more to achieve political, economic and social justice in America than any other event or person in the previous 400 years.”
In December, FCAS received a $100 million donation that Kraft matched with a $100 million gift.
The Super Bowl is scheduled on Feb. 11, pitting the San Francisco 49ers against the Kansas City Chiefs.
Kraft also co-sponsored a “Teen Act-athon” that took place on Sunday at Gillette Stadium in Foxborough, Mass., which brought together middle-and high school students to develop campaigns to fight hate on social media.
In case you haven’t noticed, the arabs have a powerful P.R. movement. We need to combat that and Robert Kraft is a very smart guy, who happens to have money. Let him do his share and appreciate him.
Will the ad contain Arabic subtitles?
Total waste of gelt. Give directly to Israeli orgs that help them in need today.
I once saw Clarence Jones on television, say that Dr. King and the civil rights movement, could not have done it without the Jewish community.
Sad, but natural that this is necessary
What a waste of money. Give money to Jewish education instead. The best way to combat antisemitism is by making Jews proud of being Jewish and one of the best ways of doing this is through Torah learning.
“Mohamed, Ahmed, Ali, Yussef, Abdul, Yasin and Hazma my precious children, come quickly and gather around the TV. This changes everything”